The raise of Taxes at the United States

Abstract This essay will look at the effect of a change in tax rate in an economy. Based on the current economic and financial crisis relationships with be established on taxation with work incentives, labor productivity, investment decisions, budget and the rich so as to make informed opinion.Advertising We will write a custom research paper sample on The raise of Taxes at the United States specifically for you for only $16.05 $11/page Learn More When an economy is facing a crisis, it adjusts its tax system as policy to rectify the deficit in the economy. For instance, United States has been hardly hit by the economic crisis and is contemplating on increasing taxes for the rich. The change in taxation has both positive and negative effects. Introduction The current economic and financial crisis has adversely affected all the countries in the world. Those that have been hard hit by the crisis include the United States of America and European countries. O ther countries, especially developing countries are suffering from the spill over effects. In United States, the effects of this crisis have been evident in various sectors of the economy. The country has been hit by high rates of employment with nearly ten million people registering for the unemployment benefits. The number of people registering in job search centers has increased, with fresh graduates taking the highest percentage. The economy has failed to create new jobs, with jobs lay off mounting by the day. Most industries are streaming their workforce since they cannot adequately meet their needs, such as paying salaries and other benefits. The situation has rendered a high percent of the populace jobless, with most of them having difficulties in paying their bills. Those who are unable to meet their bills have resorted to pegging in streets so at least to get something to sustain them. The suffering of most Americans has not gone unnoticed, with the President Barack Obama c onstantly giving an account of government progress on how the crisis is being handled. The most recent announcement by the President is an increase in the rate of tax for the rich. The tax raise among the rich will lead to an increase in national revenue that can then be used to create jobs at national levels. This move has elicited controversy, with some supporting while others attack the move as inappropriate. It is like taking from those who are rich and distributing it to those who are poor. Despite raising taxes for the rich, taxes for foreign people should be lowered. Discussion Taxation is a fiscal policy tool that government can use in order to have a balanced fiscal budget. The government to attain certain objectives like full employment, price stability and economic growth normally uses fiscal policy. Other policy tools that can be used include printing of money, sell of fixed assets, internal or external borrowing as well as consumption of fiscal reserves.Advertising Looking for research paper on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More When a government is facing huge deficits, tax revenue can be raised by increasing the tax rates. Taxation is a tool that can be used to rescue an economy facing difficult times. Proper design of a tax policy can be a panacea to the prevailing economic hard times such as unemployment. United State has sought to follow Germany’s way to rescue its economic from adverse effects of its current debt position. Economist asserts that the only way in which an economy can reverse a crisis is using an expansionary fiscal policy. This will solve the issue of fiscal budget imbalance, unemployment and ‘crowding out’ effect. Conversely, high taxes will look out private companies from investing in the country because of the cost of production which will translates to higher commodity prices. It will be hard for businesses to carry out business in countries with high tax rates. This is because it will render most establishments less competitive in the global market. To encourage foreign investment tax rates should be reduced for them and sometimes coupled with tax havens, allowances and subsidies, this will encourage them to take up their new investment in the economy (Kivel, 2002). Taxation and work incentives When there is an increase in the rate of income tax, the effect will be that the post-tax income of individuals will reduce. This is because the net income resulting from each hour of work will be lower. The move might encourage workers to increase their number of working hours to meet their target income. On the other hand, an increase in tax might be used as a disincentive to promote less work. The government normally sets a lower income tax rate for low-income employees. This will act as an incentive for workers to do their job for long hours and earn more money. Low taxes on low-income earners serve as a tool of reducing ‘poverty trap’ risks where individuals will get high net financial benefits from their work. When tax reforms are favorable, it leads to an increase in supply of labor thus a reduction in unemployment equilibrium rate hence, the growth rate will increase. Taxation and the pattern of demand Demand patterns for goods and services vary as indirect taxes are changed. When value added taxes (VAT) on commodities such as alcohol and cigarettes increase, it is aimed at causing a low consumption among consumers or a substitution effect. The result will be a low demand for such commodities. Indirect taxation can be applicable where there is a total market failure, as well as when the government wants to ensure equitable distribution of resources such as health care.Advertising We will write a custom research paper sample on The raise of Taxes at the United States specifically for you for only $16.05 $11/page Learn More Taxation and investme nt decisions When the rates of business taxes and corporate tax are low, this can stimulate a business to increase its spending in fixed capital investment. An increase in investment will mean that the capital stock of a nation has increased thus an increase in capital stock of every worker employed (Mankiw, 2011). Government can use incentives such as tax allowances to boost research and development and in encouraging new business developments. A tax regime that is favorable will attract increased inflow of FDI (Foreign Direct Investment). This will be a stimulus that will benefit an economy’s aggregate supply and aggregate demand. Low rates of corporation tax will attract huge amounts of private investment. Tax changes act as a stimulus of investment in capital assets, social infrastructure, and labor force skills as well as in technology. A good tax system will ensure an improvement in infrastructure, which is essential for economic growth through increased production and competitiveness. Government spending can be terms of development of an education system that is skills oriented and technology focused. This will ensure a steady long-term supply of human resources (Dye, 2011). Company’s risk attitude and corporate income tax are the main factors that are considered by an organization before making an investment decisions, this is because this factors can affect the rate of return on investment. Amount of corporate tax to be paid is an important factor that is taken into consideration before making a financial investment decision. This is because low taxes will mean lower prices for goods and higher revenue generated. The Rich Should Pay More For equal sacrifice and fairness among citizens, those individuals who benefited from favorable economic times such as boom, rescue packages among others should find it necessary to shoulder the costs that arise from a crisis. There willingness will save the economy from suffering the worst effects of a crisis that a time may spill over to drain resources of the rich. This argument looks at increasing government revenue through an increase in income as well as an increase in capital gains tax. This was illustrated by Germany’s case after the World War II where legislation was passed which mandated financial compensation to gather for loses that arises during the war. This lead to a creation of tax on property and capital, this law was applicable to individuals who still possess substantial assets after the war. The law required them to pay half of their asset worth to a compensation fund over a period of thirty years. In case of United States, an increase in tax has no chance any time soon. The reason being the required budget consolidation should occur on the expenditure part. This will imply a reduction in government expenditure and this will have adverse effects on the economy. On the other hand, an increase in income tax disproportionately has an effect on higher earners . The impact of high tax on the rich is minimal because large proportions of their income go to savings while minimal amounts are spent (Blinder Baumol, 2011).Advertising Looking for research paper on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More United States cannot undertake spending cuts since it will adversely affect their growth. This is because the economy is spending less on infrastructure, education and social transfers. For other countries that are facing similar crisis, an increase in government revenue will serve the country better. Therefore, if Americans refuse to contribute more to their economy through tax, they will suffer from a middling economy. Conclusion Taxation as an expansionary fiscal policy is applicable when an economy is facing difficult economic times, where the government spending exceeds its revenue significantly. The current financial and economic crisis has led to increase of tax rates to generate more revenue. The revenue generated is ploughed back to the economy to offset the high standing levels of debts. Increased tax will hurt the economy in terms of reducing the disposable income of consumer and investment income for companies. Individuals will be left with insufficient money to spend he nce a decline in aggregate demand. The rich should make a greater sacrifice to shoulder the costs that have accrued due to a crisis as the low-income earners still pay their tax at the usual lower rates. Poor economic standing of an economy will imply that sectors such as education, health care, communication, physical infrastructure among others will suffer, yet they are the main drivers of economic growth. A good tax system should be developed to realize economic progress. Good taxation we stimulate accumulation of capital stock in the economy in terms of new industries being set up and new technology adopted. This will ensure that the rate of unemployment reduces with a significant margin. Increase the tax rates for the rich will increase the revenue base of a country with the money generated channeled towards job creation in the economy. An economy in a crisis should receive compensation from those who benefited from it during good times such as times of rescue package, social t ransfers and boom. The wealthier should make huge sacrifices in terms of tax payment even though the burden may be overwhelming. A good tax system should act as a magnet for attracting foreign investors through the provision of tax haven for newly established industries. This will encourage foreign investors in the country; hence help in solving the problem of unemployment. References Blinder, A. S., Baumol, W. J. (2011). Macroeconomics: Principles and Policy. New York: Cengage Learning. Dye, T. R. (2011). Understanding Public Policies (13th ed.). Boston: MA Pearson. Kivel, P. (2002). Uprooting racism: how white people can work for racial justice. New York: New Society Publishers. Mankiw, N. G. (2011). Principles of Economics. New York: Cengage Learning. This research paper on The raise of Taxes at the United States was written and submitted by user Madelyn Carver to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

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The Global Business Strategy Of Bmw Group Marketing Essay

The Global Business Strategy Of Bmw Group Marketing Essay The motor industry always is the most famous industry in the worldwide, because the development of global economy increasingly lead to human cannot live without cars. As a result, the demand of the market brings more intense competition in the industry. Meanwhile, the Bayerische Motoren Werke Aktiengesellschaft (BMW AG) is a renowned motorcar and motorcycle company in the world. The major products positioning of BMW is premium segments of cars in the global motor market. Its main competitor is Daimler Motor Company with the famous brand called Mercedes-Benz which also concentrates on the same market segment. The overview of BMW Group The origin of BMW Group Bayerische Motoren Werke Aktiengesellschaft (BMW) is a German motorcar, motorcycle and engine manufacturer which was founded in 1917 by the first chairman Franz Josef Popp. It is headquartered in Munich, Germany. BMWs history can trace its roots back to 1916. 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In 1923, the advent of the first BMW motorcycle has been produced by the company. Five years later, in 1928, BMW acquired the Eisenach car factory began producing cars. After integration of resources, BMW AG launched the first car which named Dixi 3/15. At the same time, BMW started its own legendary in the automotive industry and created several masterpieces in the history of its car manufacturers which appeared to the market. These products continue to inspire strong feelings and peoples desire to create an excellence reputation of BMW AG as a car manufacturer. From 1916 to 2013 by the first day of an aircraft engine manufacturer developed into a company of premium motorcar and motorcycle-oriented, that BMW was ranked the top twenty motor company of the world. Its pro cess of development is similar to Japanese Daihatsu Motor Company. The current status of the BMW Group Nowadays, BMW Group not only produce its own brand BMWs motor car, but also owns and produces the brand of MINI and owns a subsidiary which named Rolls-Royce Motor Cars. In the aspect of motorcycle production, there is a motorcycle brand is now known as BMW Motorrad which continue to produce the High performance motorcycle for BMW group. What is more, it also provides financial services, include the relationship of customer and supply chain management. BMW has always been based on a premium brand which is the foundation of business success. There are three brands in BMW Group including BMW, MINI and Rolls-Royce. These brands aim at the premium market in each segment from small cars to top luxury sedans. BMW Group has become the only manufacturer which focuses on high-end cars and motorcycles in the world. In present, BMW Group which has 24 production facilities and assembly plants in 14 countries and its business network across 120 countries around the world. Meanwhile, there are 12 Research and Development (RD) plants in 5 countries around the world by BMW. On the one hand, there are several series under the brand of BMW, such as 1, 3, 5, 7, Z and M series. It also has productions of MINI and Rolls-Royce. On the other hand, there are having C, F and R Series under the BMW Motorrad in terms of motorcycle production. Currently, BMW AG continues to thrive, but not without setbacks. BMW AG has always been known for its emphasis on technological innovation and continues to set new standards for high-performance luxury car. At the same time, BMW Group company attaches great importance to the safety and environmental issues. The company has earned a reputation for its performance of active safety and passive safety; include Fully Integrated Road Safety Technology (F.I.R.S.T.). The global business strategy of BMW Group Mercedes-Benzs success factors are based on its history and accumulation of experience. Audis success is because the classic brand revival. Compare  with  other  brands, the brand strategy is the key point to the success of BMW. BMW gives a special significance for its own brand through the implementation of brand strategy. Unlike Mercedes-Benz has a long history, BMW been originally a manufacture aircraft engine for the German air force. In the 1960s, it was the smallest car company in Germany. BMW rose in the world since the 1980s. But at that time, Mercedes-Benz as the market leader of the traditional premium luxury motorcar stick to the luxury car market in the world with the accumulation of traditional brand image and market advantages, which pose some significant obstacles to the market penetration of BMW luxury car series. Deeply influenced by the high technology of German, the manufactured technology of BMW can also compete with Mercedes-Benz. But, more efforts need to be spared to its value and brands compared with Benz. There are some negative effects to BMWs brand. At that time, forming a good brand image is a big challenge for BMW. The global marketing strategies of BMW Group The BMW Group is committed to produce the outstanding and distinctive products. It also tries to gain the maximum market share in the luxury car market around the world. Through unremitting efforts for years, BMW Group has created an excellent international brand image in the world. However, the creation of a well-known brand image of the world does not mean that it can be marketed in some particular market successfully. In order to satisfy the different requirements of the different local markets, BMW Group decided to adopt a centralized and unified brand strategy which be carried out by different country. It is the marketing strategy system which called global branding and localised marketing. The following are the different marketing strategies taken by BMW Group in three major markets, including European, American and Asian markets. Localised marketing in the European market BMW AG is an export-oriented motor company in German. There are 70% of its production is exported. The orders of exports mainly concentrated in the highly industrialized countries, such as the European Union countries, Japan and the United States. 1st January, 1993 is the date which marked the formation of European market integration. After that, most of car manufacturers have adjusted their sales network of the European Economic Community (EEC) market. On the surface, the description of the companys customer structure information seems to indicate that the companys target groups are similar. Those customers who choose BMW are basically with higher education. They are either in high positions or free professional. Both of them are the high-income people. However, these things are not as simple as this situation. Although the existing target markets of BMW Group concentrated in the industrialized countries, there also are a number of European countries with relatively developed agriculture industry in its target market. In these countries, peoples lifestyles are different with the disparity of living standards. In terms of gross domestic product (GDP) per capita, the difference between the rich and poor regions is more than five times. Thus, there is no same preferences and purchasing power of consumers in Europe. The Management Act of EEC integration came into effect on 1st January, 1993, but the personality characteristics of the p eople will not be erased, it also will not let the different nationalities eliminate the difference in spirit. In view of this, BMW Group should implement the marketing strategy which can be adapted to the local market. The demand of European customers The first step in the formation of the marketing strategy is Conducting market research. Market research task is to determine the ideal positioning of BMW in Europe. The ultimate aim of the in-depth study of the differences between the different countries is to identify the language issues and acceptable brand features from these countries by organizing a series of group discussions. Finally, BMW Group found out that some important situation would not be understood without these problems happened. For instance, some purchasers who are from Dutch and Italy expect cars have its own special factors, but they hold totally different opinions about those factors. There are several requirements all over the Europe when customers consider to purchase a car, such as reliability, safety, quality and advanced technology. BMW Group refer to these requirements as the basic requirements of company. On the one hand, in the initial stages of the purchase decision, those motorcar products that be deemed to inconformity with above requirements will be eliminated from the list of purchasers option. On the other hand, it is considered to be an excellent car if comply with above requirements in all European countries. After the above-mentioned basic research, the next step is to choose the type of car for the special requirements of the country, also the countrys climatic conditions should be considered together. In the Netherlands, the attractiveness of the car depends on the quality of its internal, such as excellent internal configuration. In contrast, due to the concept of Austrian Drivers are stronger than any other country, Austrians prefer to drive a car which can show their self-confidence. In Italy, people hope that the vehicles are able to comply with the personal style of the driver. Italian have high requirements for their cars which including its design, aesthetics standard and the engine performance. Therefore it can shows that the Italians car pursuit are totally different from other countries. In view of the basic requirements is coincident when people purchasing a car in all European countries. Take some European countries for example, if a car be approved is excellent by French, it also have same opinion from Austrian and Dutch. Obviously, there is just a little difference that is the specific expectations of the car due to the different point of view from different countries. Therefore, BMW Group believe that it is a problem of communication ultimately if the motor products to be successfully marketed in many European countries. BMW Group deeply know that it need to pay more attention to the customers rather than the vehicles. Even though these customers might have some common view of the motorcar in terms of the same nation. But for individually, every customer wants to show their personal style is totally different. It is in this sense, these people are constituted the target audiences in the market segment of BMW who are from different countries and hold the similar requirements. The scale and characteristics of the various types of customers have been mastered by BMW Group. Also, on the core target market of the BMWs brand which can be determined according to the blueprint of enterprise strategy. BMW Group are most interested in different types of its products could be sold in some particular countries. On the one hand, there are some types of motorcar and motorcycle enthusiasts has a large proportion in each country, such as it has a large proportion of the sporty performance car drivers and normal car lovers in Italy, France, the Netherlands and Austria. Thus, the strategy of global branding have the direct attractiveness for above two types of enthusiasts. On the other hand, according to the composition of different motorists from different countries. There are many motorists who come from different countries support a certain conception in the different thought. Such as there about seventy percent of traditional drivers in France currently, but only ten percent in Italy in this situation. Obviously, the important thing is the marketing strategy which called localised marketing. The research by BMW Group found out that the drivers of BMWs products are always have several same requirements, including the superior design, excellent driving performance, modern technology and unique personality. These BMWs drivers from different countries have views in common that is the original idea for BMW Groups global strategy. Application of the results of market research in Europe The result of market research provide a strong basis for the marketing strategy which called global branding and localised marketing. In addition, BMW Group Company could find the best strategic direction through the organic combination of positioning criteria. The positioning principles and the research result are essential when BMW use a modern way to rebuild its international positioning. The previous method was unilateral consider the characteristics of technical capability and the advancement. The new method is extend to embrace some personal characteristics such as emotional factors, aesthetic value, sophisticated ideas and distinctive personality. It is broke through the emphasis on technology and sporty style, as the BMW traditional image. Thereby it is greatly increasing the pathway of expansion its brand. The formation and implementation of BMWs new brand strategy is built on the basis of the scientific market research. The results of market research provide a solid foundation for the relationships between the brand and products, brand and communication as well as products and environment. Meanwhile, it also solve the marketing problems between the BMW Groups headquarter and local branch companies. Thus, the strategy of global branding and localised marketing as a best method which can improve the strategic position of the brand and strengthen the companys competitiveness greatly. In addition to the European market, BMW Group has achieved considerable success in which this method is used in North American market and Japanese market. To gain the US market by innovation advertising The progress of BMW Group was not smooth when it enter the American market. Early as 1974 years ago, the first BMW branch company has been established in the United States. But its popularity has been low, even many local consumers mistakenly believe that BMW is the product of the United Kingdom at that moment. However, during 1974 to 1978, BMW cars has become the famous brand cars which could represent the customers identity and social status through its smart advertising campaign in United States. In the late 1980s, United States appeared a new marketing environment of low-price revolution, at the same time the Japanese premium motorcar brand was began to seize the American market share with BMW. BMW maintained and enhanced its brand position through its advertising strategy. Therefore, the advertising of BMW is smart method in the marketing warfare of expansion international emerging market. Advertising positioning: from comfortable to driving In 1974, in order to expand the potential market of BMW cars in the United States, BMW Company has invested heavily in United States to establish their own sales channels, and carried out a large number of advertising campaigns simultaneously. In the same year, Ammirati Puris Lintas advertising company won the contracts worth of nine hundred thousand States dollars when it participated in the BMW advertising bidding. At that time, there are a large number of competitors in the North American motor market, such as Cadillac b brand car with the sales of over one millions, 90000 vehicles sales of the Lincoln Motor Company as well as Mercedes-Benz with sales of 40000 vehicles. If BMW want to be successful in the North American market, it must seize the market share from these competitors. In order to test the brand image of BMW in the minds of consumers, Ammirati Puris Lintas advertising company conducted a survey in the western United States. It is a picture shows that a BMW car was parked with a Cadillac car and a Lincoln car together by Ammirati Puris Lintas to test the people reaction in the survey. The survey results shows that almost all of them had no favourable impression for the brand of BMW because their own car have some advanced equipment which does not provide in BMWs cars, such as power windows, leather seat and chrome-plated body. Due to BMW did not have a successful strategy of brand promotion, the excellent driving performance and elaborate interior design of BMW didnt attract the attention of people. Faced with above situation, the Ammirati Puris Lintas is decided that positioned the target market for the post-war new young generation. Compared with those old people who got used to buy Cadillac, the new generation desire a new brand to show their values. The values are including their personality, pursuits and preferences. BMWs excellent driving performance and elaborate interior design coincided with the consumer psychology of the post-war new generation, who have the enthusiasm and pursuit of stimulate. Therefore, BMW competed with other motorcar companies through taken the advantages of its driving performance rather than simply in the power windows, leather seats and chrome car body in the new market. Tagline The Ultimate Driving Machine. In 1970s, BMW of North America start used the tagline The Ultimate Driving Machine which created by Ammirati Puris Lintas advertising agency company. This tagline shows that being a real premium car must have excellent driving performance and also emphasizes the unique selling point of BMW. The advertising theme and positioning achieved great success because the tagline highlights the differences and advantages of the BMW and attracted the new generation with the extremely vitality. à ©Ã‚ ¦Ã¢â€ž ¢Ãƒ ¦Ã‚ ¸Ã‚ ¯Ãƒ ¦Ã¢â‚¬ ¢Ã‚ °Ãƒ ¦Ã‚ Ã‚ ®: http://www.bmwhk.com/com/en/news/news-201201-02.html Swot: http://www.wikiwealth.com/swot-analysis:bmw English essay: http://www.ukessays.com/essays/marketing/company-overview-and-market-analysis-of-bmw-marketing-essay.php à ¥Ã‚ ¾Ã‚ ·Ãƒ §Ã‚ ³Ã‚ »Ãƒ ¤Ã‚ ¸Ã¢â‚¬ °Ãƒ ©Ã¢â‚¬ ºÃ¢â‚¬Å¾: http://www.autohome.com.cn/news/201301/462629-3.html Ammirati Puris Avrutick Inc.: http://adage.com/article/adage-encyclopedia/ammirati-puris-lintas/98315/

The Novel: Victorian Women’s Guilty Pleasure Essay -- Victorian Era

The Novel: Victorian Women’s Guilty Pleasure Introduction Victorian single women in the middle and upper class were expected to explore charity and community service as a way to help the poor. The attitude of â€Å" rich are busy, poor can wait† was supposed to be overturned, so that a â€Å" poor are busy, rich can wait† attitude could alleviate the growing poverty within the lower class. Miss Crawley’s blatant disregard for the poor, in addition to her zealous behavior, would normally be shunned in Victorian society, but because of her status, her irate behavior is overlooked. Her love for French culture was unusual for a woman of her status, but French novels, along with various types of British â€Å" sensation† novels, were a popular form of entertainment among Victorian women. French Influence After the French Revolution of 1789, the British followed events in France very closely. British museums have an extensive collection of French artifacts, especially literature by Alexander Dumas and Emile Zola. The French novel was under much scrutiny, due to the French novelists love of realistically portraying dramatic, grotesque events in an erotic fashion. The novels portrayal of their heroines was shunned as well. â€Å"Their contents included tales of adultery, bigamy, passion, crime and general unladylike behavior and were especially disliked for the overt presentation of sexuality in their leading female characters† (â€Å" Women’s Reading Materials†) The French novel was easily identified by a distinct yellow cover, beautifully illustrated by Vincent Van Gogh in his painting â€Å"Parisian Novel (yellow books).† Unfortunately, the British Medical Journal â€Å" The Lancet† thought otherwise. French novels were deemed responsible for social â€Å" diseases† ... ...ly of society, providing women readers with women who live outside of their own realms of society. â€Å" The heroine of this class of novel is charming because she is undisciplined, and the victim of impulse; because she has never known restraint or has cast it aside, because in all these respects she is below the thoroughly trained and tried woman.† (Sensationalist reviews). Further Information http://www.womenwriters.net/domesticgoddess/wellreadlinks.htm http://www.worldreviews.com/BOOK0008_JAN2001.htm Works Cited Victorian Sensationalism Online http://www.humanities.mcmaster.ca/~mactavis/vso/) French Literature (http://www.discoverfrance.net/France/Literature/DF_literature5.shtml) Women’s Reading Material (http://www.nearwell.com/downloads/Chapter2_LC.doc) Sensationalist Review( http://www.humanities.mcmaster.ca/~mactavis/vso/reviews/reviews.htm)